Google Warns: URL Parameters Create Crawl Issues...

Google Warns: URL Parameters Create Crawl Issues...

URL parameters can create infinite URLs and causing crawl inefficiencies.

E-commerce product pages can have multiple URLs for different colours, sizes or referral sources.

While Gary Illyes didn't offer solution but hints potential approaches

1. Google is working  on algorithms to manage and identify redundant URLs.

2. Gary Illyes advising website owner on how to block unnecessary URLs.

3. Illyes noted that robots.txt files are quite flexible for guiding crawlers.

Implications  For SEO

Implications  For SEO

1. Crawl Budget: Managing URL parameters helps ensure that important pages are crawled and indexed on large sites.

2. Site Architecture: Developers should rethink URL structures for large e-commerce sites.

3. Faceted Navigation: Consider its impact on URLs and crawlability.

4. Canonical tags help Google identify the main URL version.

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